Wine Cellar abc media
  HOME MEDIA PACK ESTATE DEMOGRAPHICS RATECARD CASE STUDIES TESTIMONIALS MEDIA EXAMPLES PRODUCTION  
 
 
ratecard
 

Wine cellar operate a trading calendar consisting of 10 promotional periods (approx 5 weeks each)

/
download promotional calendar
divide

Recommended weight campaign = £2,730 + VAT per Promo Period
(The rate above is based on a minimum of 5 promo period bookings / annum)

Special requirements? Call us for a quote on 020 8962 2300

5 x weeks @ 6 spots an hour (9am-10pm) = 78 spots a day / 546 spots a week / 2,730 spots a period

£1.00 per spot across 178 stores = £78 per day (@ £0.43 per store per day)

£1.76 CPT (with a typical frequency of 10 exposures per campaign)

Each spot is 20 seconds

divide

Trade briefing (pre-opening staff message) = £480 + VAT

5 x weeks @ 6 spots an hour (8am - 9am) = 6 spots a day / 42 spots a week / 210 spots a period

£0.38 per spot across 178 stores = £13.71 per day (@ £0.08 per store per day)

Use the key pre-opening hour to communicate with store staff to align your marketing objectives, or announce a forthcoming campaign in advance of the following promotional period.

Each spot is 30 seconds
divide

Post campaign analysis pack = £1,500 + VAT

A fully indexed sales-data analysis report (analysed against control stores), which explores the effectiveness of your media campaign(s) in-store.

Timescales covered include the promotional period(s) pre, during and post campaign to fully understand the residual effect on product and category sales.

Typical report includes: Graphs, findings, analysis, effects on sales, conclusions

Upon request, we can organise attitudinal research to be carried out at competitive daily rates for per and post consumer surveys which compliment your overall campaign objectives.
  bottle  
 
site designed by www.alphabetsoupdesign.com