Wine Cellar is responsible for the day to day trading of 180+ stores, (plus a strong online retail presence) – representing circa 5% of the Off-trade market within the UK – and growing…

A recent strategic extension into convenience retailing and alcohol-managed retail services, (for the likes of Martin McColl’s 1,500+ stores) now affords them significant purchasing-power and scale within the FMCG industry.

Their brand represents value, choice and convenience – which in turn attracts a loyal customer base of over 300,000 people every week.

Advertisers have the chance to communicate directly with their customers via a brand new digital screen network located directly at the point of purchase – Typical sales uplift is expected to be in region of 15%, with the added benefit of 6 exposures of your marketing message to their 155,000 unique customers over a single promotional period.