Footfall
A staggering 800 million people pass through WHSmith Travel Retail stores every year (70 million / month or 15 million / week)
80,000 people visit one of the stores every day

Average dwell time
5 minutes (airport and railway stores)
Annual turnover of £320 million

Frequency of Visit
62% visit every time they are at a WHSmith Travel Retail location
25% of station customers visit every day

WHSmith customers are;
younger and more affluent than the UK average
equally split between male and female shoppers

Shopping habits match the reason for their journey;
Daily commuter
Business traveller
Leisure traveller