WHSmith operates high-footfall store outlets in major railway stations and airports and is the number one retailer for news, magazines, books and impulse products in Travel locations

The largest 22 stores have 81 screens positioned throughout the stores, offering an ideal communication channel to reach commuters and business and leisure travellers

Screen-based messaging can help brands and services gain a presence in a retailing environment where 62% visit every time they are at a WHSmith Travel Retail location