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sales uplift
testimonials
 
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Testimonials
 
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butchers   "Butcher's Pet Care was amazed by the uplift we witnessed as a result of our Co-op Media campaign."
Lee Walker, Business Account Manager
Butcher's Petcare
     
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carlsberg   "Impulse Live has provided Carlsberg with great sponsorship opportunities to re-enforce our support of club football and the England team as well as being an obvious choice to support on-pack promotions. The radio station enables us to reach millions of shoppers every week and has proved very successful in driving brand sales. This particular medium is a highly cost effective way of overcoming our implementation issues with paper based POS - it continues to deliver us great results and value."
David Caffrey, Customer Marketing Manager
Carlsberg
     
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unilever   "In our experience Impulse Live radio offers the right brand a great channel to reach millions of shoppers at the point of purchase in an engaging and relevant way. The proof is in the results and I believe the accountabilty and value from such networks will and should lead to greater adpotion of retail media."
Mark Middlemas, Group Account Director
Universal McCann London
     
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vizeum   “We have booked sponsorship and advertising campaigns on Impulse Live and Spar Live radio networks for Coca-Cola, Coors and Heinz.  Whether campaigns have formed part of a national radio plan or been used on a bespoke, stand-alone basis, they have delivered great value in demonstrating a direct impact on sales.  The flexibility and relevance of these networks means we can offer our clients great cut-through to shoppers with minimum wastage.”
Zoe Schmid, Head of Radio and Cinema
Vizeum UK
     
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heinz   “We used Spar Live as part of a national radio campaign for Heinz Salad Cream.  The campaign overall had great results in terms of brand awareness and attitude but Spar Live was the only network able to demonstrate a direct impact on sales during the period.  Brand sales were impressive and outperformed the total category and key competitor brands.  The flexibility to link airtime to key purchase times and live presenter endorsements to the weather and our key brand messages ensured the campaign was engaging and relevant to shoppers.”
Victoria Gregory, Marketing Manager - Cold Condiments
HJ Heinz Co
     
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camelot theme park   “We feel very smug having decided to negotiate exclusivity for our business sector.  United Co-op’s customers are not only in our catchment area, they come in their thousands!  Camelot Theme Park took an additional £250k at the gates as a result of our Co-op Media campaign.”
Sandra Dempsey, Sales & Marketing Director
Camelot Theme Park
     
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dial-a-phone   “As an advertiser whose products are not on the shelves of the Co-op, Dial-a-phone has been delighted with the conversions that Co-opRadio.com are achieving for our brand.”
Jonathan Gold, Partnership Development Director
Dial a phone
     
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nestle   “We delighted to find out that over half of all Wonka Bar group stocks (2,500 stores) were requisitioned into United’s 512 stores as a result of such successful implementation of our campaign by Co-op Media.”
Fred Marshall
Nestle Rowntree
     
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mindshare   “The  Impulse  Live radio network has proved to be a powerful media channel to  engage  shoppers  and  grow  sales  for our clients, such as Nestlé, Britvic and Gillette, in the convenience  sector.   We  are  pleased  to have secured exclusivity for  Nestlé for 2006 which fits with our commitment to deliver innovative,  accountable  media solutions for our clients.  We look forward to delivering strong returns through the Impulse Live network in 2006.”
Mark Leggett, Business Director
MindShare
     
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unilever   "Co-op Media formulated an exciting & effective campaign which reflected our brand strategy and importantly drove category and brand sales."
Alistair Burgess, Customer marketing Manager
Unilever UK Foods
     
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co-op   "As our media centre, I have found abc media enormously proficient in understanding our needs and constantly seeking ways to help develop our business."
Susan Beetlestone, General Manager, Marketing
United Co-operatives Food Stores
     
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