| Testimonials |
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"Butcher's
Pet Care was amazed by the uplift we witnessed as a result
of our Co-op Media campaign."
Lee Walker, Business Account Manager
Butcher's Petcare |
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"Impulse
Live has provided Carlsberg with great sponsorship opportunities
to re-enforce our support of club football and the England
team as well as being an obvious choice to support on-pack
promotions. The radio station enables us to reach millions
of shoppers every week and has proved very successful
in driving brand sales. This particular medium is a highly
cost effective way of overcoming our implementation issues
with paper based POS - it continues to deliver us great
results and value."
David Caffrey, Customer Marketing
Manager
Carlsberg |
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"In
our experience Impulse Live radio offers the right brand
a great channel to reach millions of shoppers at the point
of purchase in an engaging and relevant way. The proof
is in the results and I believe the accountabilty and
value from such networks will and should lead to greater
adpotion of retail media."
Mark Middlemas, Group Account Director
Universal McCann London |
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We
have booked sponsorship and advertising campaigns on Impulse
Live and Spar Live radio networks for Coca-Cola, Coors
and Heinz. Whether campaigns have formed part
of a national radio plan or been used on a bespoke, stand-alone
basis, they have delivered great value in demonstrating
a direct impact on sales. The flexibility and relevance
of these networks means we can offer our clients great
cut-through to shoppers with minimum wastage.
Zoe Schmid, Head of Radio and Cinema
Vizeum UK |
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We
used Spar Live as part of a national radio campaign for
Heinz Salad Cream. The campaign overall had great
results in terms of brand awareness and attitude but Spar
Live was the only network able to demonstrate a direct
impact on sales during the period. Brand sales were
impressive and outperformed the total category and key
competitor brands. The flexibility to link airtime
to key purchase times and live presenter endorsements
to the weather and our key brand messages ensured the
campaign was engaging and relevant to shoppers.
Victoria Gregory, Marketing Manager
- Cold Condiments
HJ Heinz Co |
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We
feel very smug having decided to negotiate exclusivity
for our business sector. United Co-ops customers
are not only in our catchment area, they come in their
thousands! Camelot Theme Park took an additional
£250k at the gates as a result of our Co-op Media
campaign.
Sandra Dempsey, Sales & Marketing
Director
Camelot Theme Park |
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As
an advertiser whose products are not on the shelves of
the Co-op, Dial-a-phone has been delighted with the conversions
that Co-opRadio.com are achieving for our brand.
Jonathan Gold, Partnership Development
Director
Dial a phone |
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We
delighted to find out that over half of all Wonka Bar
group stocks (2,500 stores) were requisitioned into Uniteds
512 stores as a result of such successful implementation
of our campaign by Co-op Media.
Fred Marshall
Nestle Rowntree |
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The
Impulse Live radio network has proved to be a powerful
media channel to engage shoppers and
grow sales for our clients, such as Nestlé,
Britvic and Gillette, in the convenience sector.
We are pleased to have secured exclusivity
for Nestlé for 2006 which fits with our commitment
to deliver innovative, accountable media solutions
for our clients. We look forward to delivering strong
returns through the Impulse Live network in 2006.
Mark Leggett, Business Director
MindShare |
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"Co-op
Media formulated an exciting & effective campaign
which reflected our brand strategy and importantly drove
category and brand sales."
Alistair Burgess, Customer marketing
Manager
Unilever UK Foods |
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"As
our media centre, I have found abc media enormously proficient
in understanding our needs and constantly seeking ways
to help develop our business."
Susan Beetlestone, General Manager,
Marketing
United Co-operatives
Food Stores |
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