Resources Below are some links which you may find useful. Click on a logo below to view the relevant website.       AKA TV A new site providing a common voice on behalf of retail networks to provide a long term identity to the industry.           MEC MediaLab MEC MediaLab is the consumer insight and ROI division of mediaedge: cia. Read a summary of 'Engaging Shoppers In-Store' report here           Outdoor Advertising Association Trade body for the outdoor industry. Site includes market data, case studies and event information.           Point Of Purchase Advertising International Leading authority on all aspects of retail media. Their newly created ‘digital division’ is spear-heading the desire for media owners to collate tangible data, which supports the concept that audio and visual ‘screen based’ support delivers far greater levels of customer sales uplift than ever before.           POP Buyer A definitive collection of companies operating services which enhance POP environments.           Radio Advertising Bureau A leading ‘industry funded’ resource which identifies the benefits that can be gained from radio advertising. This site delivers case studies, research and insight into every aspect of planning and buying a radio campaign.           The Screen Forum A subscription based organisation which allows emerging companies who are finding themselves working with Digital Screen Networks to meet, talk and benefit from the swapping of best practices to ensure that this huge growth sector of the European Media Marketplace is represented to the highest standards possible. Read their White Paper on 'Audience Measurement for Screen Media' here