Production       The Portman Group We subscribe to the principle surrounding the Portman Group code of practice for alcohol advertising. The Code applies to a drink's packaging (including its brand name) and also to point-of-sale advertising, brand websites, sponsorship, branded merchandise, advertorials, press releases and sampling. All decisions about complaints received are made by an Independent Complaints Panel. The Portman Group's Code complements and is consistent with a number of other Codes governing the advertising and marketing of alcoholic drinks in the UK. Television, radio and non-broadcast advertisements are regulated by the Advertising Standards Authority. There is mandatory pre-clearance of of all tv and radio advertising before broadcast. Please click here to learn more…           DMX Music – Advert Production We share a close strategic partnership with DMX Music, the World’s leading provider of in-store audio and visual solutions. As a result, we are in a unique position to pass on extremely cost-effective production and creative costs to our clients. You can download our latest price list by clicking here.           PAGB (the Proprietary Association of Great Britain) PAGB is the UK trade association for manufacturers of OTC (over-the-counter) medicines and health supplements. Established in 1919, the mission of PAGB is to "promote responsible consumer health care". Its’ aim is to develop the market for safe and effective OTC medicines through a favourable regulatory climate, gaining increased recognition for the role of self-medication in health care and educating the public to understand that the use of OTCs can help them to take more responsibility for their own health. You can click on the logo on the left to be taken to their site, useful to obtain clearance and peace of mind prior to airing any medical related creative.           Radio Advertising Clearance Centre This subsidiary of the ‘Commercial Radio Companies Association’ can be found at www.racc.co.uk and will clear any script free of charge if you are unsure of any aspect of your campaign. They operate a telephone helpline for answers to general queries on radio advertising and advice on hypothetical radio advertising proposals. Call Katherine Borrett on 020 7306 2620 and ask for the Radio Copy Helpline. How is clearance issued? The RACC asks for one copy of the script by fax, by post or by email. Scripts must include details of the script submitter, advertiser, product/brand, title of script, length of advertisement and name of radio station(s) to broadcast the advertisement, if known. Scripts must be accompanied by satisfactory substantiation of product claims and confirmation of legality, where applicable. The RACC divides incoming scripts into product categories (eg. alcohol, motoring, newspapers). RACC clearers each have a portfolio of product categories and prioritise scripts as they come in. The RACC issues clearance, via Script Clearance Forms, by choosing, for example, some of the following options:     Acceptable as submitted Acceptable as amended Acceptable with scheduling advice To be revised as suggested and re-submitted Further information needed Rejected Script submission cancelled     Each script is given a clearance number and date. RACC aims to provide either an initial response or, if unproblematic, final clearance to all scripts submitted within 24 hours. However, they are often a lot quicker. Their database shows that over 70% of scripts are cleared within 8 hours (1 working day).           Committee Of Advertising Practice If you require any guidance or advice on the legality of any copy you are considering for a forthcoming campaign, visit the ‘Committee Of Advertising Practice’ at ww.cap.org.uk or call them on 020 7580 4100. They can offer impartial views on every aspect of advertising copy and small print guidance. Their site also offers a range of downloadable PDFs which give sector-by-sector advice, tips and research data.