It's encouraging to see that there have been several new retail and Digital Out of Home media sites launched recently. Hyperspace are creating a new agency planning tool called Prism and the abc group launched PlanMyMedia.com in October.

In just three months over £1million of retail media has been researched, planned and booked through PlayMyMedia.com. There are already 750 registered users including all the major FMCG brands.

These sites help overcome the traditional obstacles to retail media. Being multi-retailer and multi-channel PlanMyMedia.com is a one stop shop for researching and planning short, medium and long term campaigns. All the timings, logistics and reporting are automated and like the best media planning systems, it's easy to use. It can take as little as two minutes to create a multi media campaign across several retailers and thousands of stores.

Campaigns booked through PlanMyMedia.com include Mars, GSK, Unilever, P&G, Heinz and British Gas.