News that more retailers are offering new and innovative media channels.

Following a successful first year offering affinity partnerships in store via radio, web and leafleting, convenience retailer Spar have announced that new Point of Sale opportunities have been created. Spar Live is a successful and established radio station broadcast in around 1300 stores all over the UK. New in-store channels include ‘bus stop’ and aisle shelf posters.

Martin McColl are the country’s largest chain of newsagents and convenience stores. They are also a major operator of sub-post offices and lottery terminals. Martin McColl media opportunities include Point of Sale, direct mail via a nationwide press delivery service and from October, digital till screens.

WH Smith media opportunities include digital screens at the major travel locations and exclusive point of sale in all high street and travel locations.

In total these new channels will be in 3500 nationwide stores and in front of millions of shoppers each week.

All these opportunities will be included in www.planmymedia.com launched during October.