ABC Media

Big numbers at The Co-operative Media Centre launch – 43 channels, 14 million consumers, 2.5 million members

The Co-operative, the diverse and ethical retailer, has announced the launch of an industry leading media centre. Advertisers can target consumers on digital screens, radio, POS, direct mail and in print. This not just in the 2,500 Food stores but within the Pharmacy, Travel, Finance businesses and to its members as well. It all adds up to an unique yet attractive set of opportunities.

The Co-operative Media Centre is being run in partnership with abc media.

Central to the new media centre will be an innovative media planning website

for both media agencies and brands. Campaigns can be researched, briefed and also planned by demographics, by region, by date, by budget or by outlet.

Head of Commercial Marketing at the Co-operative, Susan Beetlestone, said “We are the first major retailer to adopt this co-ordinated approach to in-house media, which offers a cost effective way of targeting consumers at the point of purchase“.

At a time of media fragmentation and changing consumer habits we can offer brands a unique opportunity to reach our 14m regular shoppers and our 2.5m members. It will generate significant income for the group and help increase sales and profitability for advertisers.

Stuart Tiedeman, Managing Partner of abc media, said “This innovative one-stop media centre puts The Co-operative well ahead of its rivals”.

We are confident that this major new media opportunity will be seriously considered by marketeers and media planners looking for multi-channel targeting.