With clients tightening their belts, growing sales will be a much tougher game, for which Retail Media can provide a value for money solution.

Clients and consumers are increasingly looking for value. Inclinations to mix and match premium and cheaper brands will increase and although customers are likely to stick to their regular brands, in a bid to save the pennies they may reduce the frequency at which they buy them.

To address this, brands can communicate directly to their customers in store with a message that will ensure they remain loyal. This is absolutely essential for premium brands in order to prevent customers switching to cheaper alternatives.

Retail Media, being at the point of purchase, is set to grow. With 70% of purchasing decisions made at the point of sale, Retail Media is in the unique position of being able to influence these customers at the vital moment.

Retail Media is now a serious, credible, media opportunity with the planning, execution and media quality of other out of home channels. It is one of a rare group of media channels that is fully accountable, with sales uplifts proven through data collection and analysis.

As Warren Buffet said; “It is only when the tide goes out that you find who has been swimming naked”!