If you were in any doubt – it’s true. Retail Media really works! It’s one of the few channels where ROI is available. 

abc media are the leading multi-channel retail media agency in the UK, representing established retailers such as the Co-operative, WH Smith, Spar, Wine Cellar, Thomson and Martin McColl.

Media channels include digital screens, radio, point of sale, leaflets, magazines, direct mail and on-line. For most campaigns abc media can measure sales effects of in-store or consumer campaigns using control stores or consumer groups.

Retail media advertisers achieve an average sales uplift of 22%. The more media channels used, the greater the sales uplift. abc media have measured over 300 campaigns in four years of successfully delivering retail media campaigns for hundreds of major brands.

Post-campaign sales analysis has shown that Bisto achieved a 25.1% sales uplift by using in-store radio. Felix cat food obtained a 35.4% uplift through in-store radio and digital screens.

Retail Media is the only form of advertising media that can be truly accountable. That’s why it is growing and becoming an increasing part of the advertising mix.