AOL have announced new commercial partnerships with The 
Co-operative, Spar and Martin McColl, an exclusive deal devised by abc media. 

This retail media campaign is booked across 50% of abc media’s estate portfolio, utilising a wide range of retail media solutions including radio, leaflets, web and digital screens.

AOL offers a range of competitive monthly broadband services, including free fixed line phone calls. For Co-operative members there is also a unique contribution made to the Co-operative Play Pumps international project.

The bespoke activity within each of these estates will effectively communicate AOL Broadband offers to the relevant audience, including convenience shoppers and families with fixed phone lines.

This deal confirms the growing importance of the convenience sector as it mirrors the changes in consumer spending habits. AOL have recognised this opportunity and with a combined footfall of over 45m people each week, they can see the great potential of this growing sector.

The number of Martin McColl stores hosting this campaign, as well as the number of Co-operative Travel and Pharmacy stores, will increase during this year.