2008 was an exciting year for retail media. More retailers, more brands and more support for marketing professionals. In a difficult media environment retail media is growing because it delivers results.

The Co-operative Media Centre led the way. Launched in July, it offered over 40 channels and a comprehensive on-line planning platform.

A multi-retailer, multi channel planning site; PlanMyMedia.com was launched in October and enables targeting by shopper demographics as well as by store type.

And equally encouraging is the great creative work and innovation we are now seeing. Retail media is increasingly part of major campaigns that start with national media and go straight to the shopper.